'But they kind of reached a point where they struggled to find the next big thing. 'They had their moment in the sun with the Superstar and the Stan Smith and some new products like the Ultra Boost and the NMD,' Tom Nikic, a Wedbush analyst, said. While Adidas reported a 13% sales increase in the most recent calendar year in the region, it's a far cry from the explosive gains it reported between 20, when sales climbed, on average, more than 24% a year, thanks to a string of hot sneaker releases. North America is the biggest sportswear market, but Adidas' growth has cooled there lately, making Campbell's efforts critical, analysts told Insider. Four months into the job, he explained his plans for the market, which include a focus on direct sales and big bets on Foot Locker, Jerry Lorenzo, and basketball.

On a recent sunny day in May, Campbell, wearing a pair of Adidas Futurecraft 4D sneakers, visited all corners of the company's 17-acre North American corporate campus before sitting down with Insider. 'I couldn't use the till because I wasn't trained,' he said jokingly. 2 sportswear brand, which made him one of the industry's most important executives.Дuring his surprise visit to the employee store, Campbell worked in the warehouse for three hours. 'I've come to work here for the day,' Campbell said.Д¬ampbell started on January 5 as the head of the second-biggest geography for the world's No. He wasn't there to add to his collection of 440 pairs of sneakers.

More than a month before his first day on the job, Adidas' North America president, Rupert Campbell, showed up unannounced at the company's employee store in Portland, Oregon. Analysts say the company's partnerships with Foot Locker and Jerry Lorenzo may give it a boost.The company has doubled North American sales since 2014.Rupert Campbell started work as the president of Adidas North America on January 5.

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